Intercultural Speakers Bureau: Calls to Action for Corporations to Counter Bigotry

Strategies & Tools for Countering Bigotry Internally

  • Review and update your institution’s values to reflect an inclusive culture and community that is sensitive to its most marginalized members, and promote those values publicly.
  • Reflect racial/ethnic/religious diversity and equity in recruitment, hiring, and contracts.
  • When implementing a policy, consider its impact on minorities in your institution.
  • Adopt a calendar that includes diverse cultural, racial and religious holidays and commemorations.
    • Celebrate diverse ethnic and religious holidays which reflect your staff.
    • Avoid holding important meetings on religious or cultural holidays.
    • Commemorate various heritage months such as Black History Month, Latinx Heritage Month, and Arab-American Heritage Month through events, emails, and newsletters.
    • Provide incentives for staff to attend multicultural events.
    • Create a place on your website and elsewhere to acknowledge events and campaigns such as “Stop Asian Hate.”
  • Convene implicit bias trainings and cultural diversity education in your institution.
    • Initiate cultural competency certification in your department through attending events, training, club memberships, etc.
    • Convene a series of classes or lectures about specific communities that lead to certification or continued education credits.
    • Initiate groups or clubs to discuss countering racism and convene conversations about the roots and impact of racism on various ethnic and religious groups.
    • Incorporate examples from diverse cultures in your trainings, marketing, and elsewhere.
    • Screen any resources that are culturally diverse with subject matter experts.

Strategies & Tools for Countering Bigotry Externally

  • Partner with community groups who can educate how racism impacts them and how to counter it.
  • Identify local groups or institutions that represent various cultures/groups and use them as resources.
  • Translate website and other material into languages which represent the community.
  • Create a multilingual phone system which reflects the population in your area.
  • Help fund murals or other art projects to commemorate the history of marginalized communities.
  • Highlight diverse voices and accomplishments by minority groups in your newsletters or other media.
  • For administrators, it is important to engage with diverse communities:
    • Research the specific history and impact of racism in your area.
    • Participate in community events and get to know various communities.
    • Listen to their concerns and cultural needs/preferences.
    • Reach out to other institutions that have experience with diverse groups.
    • Partner with schools, universities, and libraries to expand and coordinate multicultural programs.
  • Hold an annual Cultural Diversity Event with stations representing culture and food from each group.
    • Include European cultures since, except for Indigenous Peoples, we are all immigrants.
    • Schools can convene a Multicultural Night with food, art, and entertainment from diverse cultures.
  • Publicize ethnic businesses and utilize them for events.
  • Stay informed about potentially oppressive laws and policies and how to challenge them.
  • Keep abreast of current events that are affecting communities in your area and check in with communities experiencing bigotry or injustice, locally, nationally or internationally.
  • Publicly denounce bigotry or injustice that occurs locally, nationally, or internationally in your public communications.

Readings and Resources (Developing List)


  • “How to Respond to Coronavirus Racism,” Learning for Justice:
  • “Test Yourself for Hidden Bias,” Learning for Justice:
  • “7 Ways We Know Systemic Racism Is Real,” Ben & Jerry’s:
  • “Social Identities and Systems of Oppression,” Smithsonian National Museum of African American History & Culture: systems-oppression
  • “The Many Ways Institutional Racism Kills Black People,” Time:
  • “6 ways to be antiracist, because being ‘not racist’ isn’t enough,” Mashable:



  • Michelle Alexander, The New Jim Crow: Mass Incarceration in the Age of Colorblindness (Penguin, 2010)
  • Robin DiAngelo, White Fragility (Beacon, 2018)
  • Isabel Wilkerson, Caste, The Origin of Our Discontents (Random House, 2020)
  • Beverly Daniel Tatum, Why Are All the Black Kids Sitting Together in the Cafeteria? And Other Conversations About Race (Basic Books, 2017)
  • Alex Haley, The Autobiography of Malcolm X (Ballantine, 1965)
  • James Baldwin, The Fire Next Time (Dial Press, 1963)
  • Edward Said, Orientalism (Vintage, 1979)
  • Charles C. Mann, 1491: New Revelations of the Americas Before Columbus (Vintage, 2006)
  • Howard Zinn, A People’s History of the United States (Harper, 2015; original publication 1980)
  • Roxanne Dunbar-Ortiz, An Indigenous People’s History of the United States (Beacon, 2015)


  • “The Life-Changing Magic of Hanging Out”: out.html
  • “Isabel Wilkerson, Caste: The Origin of Our Discontents”:
  • “A Conversation with Richard Rothstein, Author of ‘The Color of Law’,” Silicon Valley at Home, 2021:
  • 500 Nations: The Story of Native Americans, 1995: the-story-of-native-americans/
  • The African Americans: Many Rivers to Cross, PBS, 2013
  • Latino Americans: The 500-Year Legacy That Shaped a Nation, PBS, 2013
  • Exterminate All the Brutes (Raoul Peck), HBO, 2021
  • I Am Not Your Negro (Raoul Peck), 2016
  • Selma (Ava DuVernay), 2014
  • 13th (Ava DuVernay), Netflix, 2016
  • Just Mercy (Destin Daniel Cretton), 2019


Community Organizations