3 Million Views of KYN Upstander Campaign

From April 2nd-4th, the #KnowYourNeighbor Upstander Campaign generated nearly 3 million impressions on social media platforms, reaching over 1.5 million people across the country!

Initiated by The Interfaith Center of Greater Philadelphia, Islamic Networks Group, Beyond Differences, Muslim Advocates and the Council on American-Islamic Relations—California, the Know Your Neighbor: Multifaith Encounters coalition responded to the planned “Punish A Muslim Day” hate campaign by collaborating with interfaith partners on a social media campaign that called for Being an Upstander against bigotry and hate.

The campaign asked organizations and individuals to participate by sharing tips and resources that help counter hate and demonstrate what it means to be an upstander for others across ethnic, religious, political and racial divides and differences.

Outcomes included:

• Over 80 organizations across the nation retweeted, shared, or created posts about #KnowYourNeighbor, with at least 400 individuals also taking part.
• The #KnowYourNeighbor Upstander Campaign reached 1.5 million people and generated 3 million impressions on Twitter and Facebook.

Our most successful and viewed posts included the following:

Although this KYN-ME campaign has ended, we call on all Americans to continue to stand up for one another by utilizing the resources found on our main campaign page, previous campaigns, and other tools found on our website.

We are also planning future #KnowYourNeighbor campaigns in July, September, and November 2018 that will encourage both face-to-face events and advocacy on social media. Join us on these campaigns as they develop.

Thank you,

Kate Chance
ING Community Engagement Manager